Zurich, Switzerland – August 26, 2025 – die-videotheken.ch, a leading platform for cinematic culture in Switzerland, today announced a strategic expansion into digital entertainment services, blending its strong tradition of physical media with modern streaming and community-focused experiences. This move reflects changing consumer habits while preserving the unique identity of a brand that has been closely tied to Swiss film culture for decades.
Commitment to Tradition with a Modern Twist
Founded during the golden age of video rentals, die-videotheken.ch has long been associated with accessibility to film collections, curated titles, and expert recommendations. While many global video rental stores disappeared with the rise of streaming, the Swiss platform invested in preserving local culture by offering niche films, European classics, and rare editions that were often unavailable elsewhere.
Now, the organization is modernizing its strategy by adding digital services that complement its physical offerings. The expansion includes a hybrid subscription model, combining access to physical rentals, curated streaming libraries, and exclusive community events. This approach aims to differentiate die-videotheken.ch from mainstream international players by offering value beyond algorithm-driven platforms.
A New Streaming Platform Tailored for Switzerland
Unlike global competitors, the new streaming service will focus on regional content, Swiss productions, and European cinema. According to internal research, Swiss audiences increasingly demand local stories and productions that resonate with their culture. The service will therefore feature:
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Swiss Film Collections: Partnerships with local filmmakers and distributors to bring national cinema directly to viewers.
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Curated European Titles: A focus on quality storytelling rather than quantity, highlighting award-winning films.
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Bilingual Access: Full support for both German and French speakers, reflecting Switzerland’s linguistic diversity.
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Community Recommendations: A platform where members can rate, review, and recommend films, echoing the traditional store experience.
By combining streaming convenience with cultural depth, die-videotheken.ch positions itself as a unique player in the Swiss entertainment landscape.
Collaboration with Swiss Filmmakers
As part of its growth strategy, the company is launching a program to support independent filmmakers. Through financial backing, distribution deals, and promotional opportunities, die-videotheken.ch aims to give visibility to emerging voices in the Swiss film scene. Early agreements with directors in Zurich, Lausanne, and Geneva demonstrate strong interest from the creative community.
This initiative also addresses a common challenge: many Swiss productions struggle to gain traction on global platforms. By offering a dedicated showcase, die-videotheken.ch ensures these stories reach local audiences first.
Integrating Technology for Better User Experience
The upcoming digital platform will feature advanced tools designed to enhance viewing:
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AI-Powered Discovery: Intelligent suggestions based on individual preferences without overwhelming users with irrelevant titles.
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Offline Viewing: Options to download films for travel or rural areas with limited connectivity.
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Multi-Device Access: Compatibility across smart TVs, tablets, smartphones, and desktop browsers.
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Family Mode: Parental controls and curated recommendations for family-friendly viewing.
The emphasis is on creating a seamless, user-friendly experience while maintaining the warmth of community-driven film culture.
Sustainability at the Core
In addition to digital growth, die-videotheken.ch has committed to sustainable practices. Physical rentals are now shipped in eco-friendly packaging, and customers are encouraged to recycle old DVDs and Blu-rays through a new return program. The company is also exploring carbon-neutral operations for its data centers supporting the streaming service.
Sustainability has become a central expectation among Swiss consumers, and the platform is aligning its operations with these values. By promoting long-lasting products and offering repair options for home equipment, the company strengthens its role as a responsible cultural institution.
Community Engagement and Events
Beyond technology, die-videotheken.ch emphasizes human connection. The company is reintroducing in-person and digital events such as:
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Monthly Film Clubs: Online and in-person gatherings where members discuss featured films.
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Director Talks: Live-streamed sessions with Swiss and European filmmakers.
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Local Screenings: Collaborations with independent cinemas for exclusive previews.
These activities reinforce the brand’s identity as more than a content provider—it is a hub for cultural exchange and dialogue.
Market Outlook and Growth Potential
The Swiss entertainment market is undergoing transformation. Recent studies from the Federal Office of Culture indicate rising demand for platforms that preserve local identity in a globalized media environment. At the same time, digital adoption is accelerating, with streaming penetration in Switzerland expected to surpass 80% of households by 2026.
By blending traditional strengths with forward-looking digital strategies, die-videotheken.ch is positioned to capture both loyal customers and new generations seeking authentic experiences.
Statement from Leadership
Speaking on the expansion, CEO Markus Haller said:
“Our mission has always been to bring people closer to stories that matter. With this expansion, we honor our roots while embracing the future. Unlike mass-market platforms, we want to give Swiss audiences a space where culture, community, and quality come first. This is more than a business decision—it’s a cultural responsibility.”
Looking Ahead
The official launch of the streaming platform is scheduled for late 2025, with pilot testing beginning in Zurich and Lausanne. Membership options will be announced in the coming months, alongside a full list of featured titles.
The company will continue to maintain its physical services while expanding digital features, ensuring that both longtime customers and new users benefit from the evolution.
About die-videotheken.ch
die-videotheken.ch is a Swiss-based entertainment provider with a legacy rooted in film rentals and cultural curation. Since its founding, the platform has been dedicated to making cinema accessible, from international classics to rare local productions. Today, it combines physical and digital experiences, offering Swiss audiences a unique blend of tradition and innovation.
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